Change... / by Daniel Stephens

We are nothing if not the sum of our changes. So here we are nearing the end of twenty-fourteen and already the change has begun. What sort of change? The long answer is, well, rather too long to go into at the moment. But the short answer is: lots. There is much change afoot at goodfocus.

In that light, perhaps it's good to briefly mention what is not changing. We will continue to produce films for the underserved communities in which we live and work. We will continue to tell good stories about good people and good organizations within those communities. We will continue to find inspiration in the amazing thoughts, words and works of the incredible people and organizations around us. 

As for the changing bit, well, it's already started and an example of it can be seen here in this new website. This site hasn't seen a major update (well, truly not much of any sort of update) since the company started in 2007, so it's a bit overdue. And, in true goodfocus fashion, we're tossing aside the well-reasoned idea of building something complete and well-considered and instead bringing the new site into public view as it's being created - consider it a form of transparent web development. Or, a desire to tweak in real-time. Either way, this will be a work-in-progress and could be so for a very long time. Consider it a rough-cut.